Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Heartland Commodities LLC doing business as Gone Broody (the “Site”).
By visiting or using the Site, you acknowledge and agree to the practices described in this Privacy Policy, including the use of cookies, analytics tools, and similar technologies that help us understand how visitors interact with the Site.
By continuing to use this Site, interacting with chat features, or submitting forms, you consent to the collection, monitoring, recording, and analysis of your interactions with the Site for purposes including customer support, analytics, service improvement, and security.
Use of Website and Consent to Communications Monitoring
By accessing and using this Site, you acknowledge and agree that your interactions with the Site may be monitored, recorded, and analyzed for purposes including customer service, quality assurance, security, analytics, and site improvement.
This may include interactions such as page navigation, clicks, scrolling, form submissions, and communications through chat or contact features.
To the extent permitted by applicable law, you consent to such monitoring and recording by continuing to use the Site.
If you do not agree to these terms, you should discontinue use of the Site.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, pixels, analytics tools, and similar technologies are electronic technologies used to record information about how you browse and interact with the Site. These technologies help us analyze traffic, improve our website, and measure the effectiveness of advertising and marketing campaigns.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site, including generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
By submitting your contact information at this website you are acknowledging that your information may be added to our email lists and you can opt-out of these emails at any time via the link found at the bottom of each email.
Analytics and Website Interaction Tools
The Site may use third-party analytics and website interaction tools to understand how visitors interact with our website and to improve performance and user experience.
For example, we may use services such as Klaviyo to manage email communications and marketing campaigns, and Microsoft Clarity to analyze how users interact with our website.
These tools may collect information such as pages visited, device type, browser type, approximate geographic location, and general interaction behavior.
Some of these tools may record user interactions with the Site, such as clicks, scrolling, page navigation, and similar engagement data. These tools are used to improve website functionality, troubleshoot issues, and enhance user experience. We do not intentionally collect sensitive personal information (such as payment details) through these tools.
These tools operate as service providers acting on our behalf, and the information they collect is used solely to help us improve our website, services, and customer experience. These services do not provide us with personally identifying session recordings or sensitive financial information.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve the Site, analyze traffic, and support marketing efforts.
Where required by applicable law, non-essential cookies and tracking technologies will only be activated after you provide consent through our cookie banner or preference settings.
You may have the right, depending on your location, to request access to, correction of, or deletion of your personal information, and to opt out of certain data processing activities, including targeted advertising or analytics tracking.
You may manage or withdraw your consent to cookies at any time through your browser settings or cookie preferences tool.
Behavioral advertising
As you browse this website, advertising cookies may be placed on your computer so that we can understand what you are interested in.
Through our display advertising partners at Google and Facebook, we are then able to present you with retargeting advertising on other sites based on your previous interaction with this website.
The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number.
You can visit this page to opt out of AdRoll’s, Google’s and their partners’ targeted advertising.
Sharing your Personal Information
We share your Personal Information with service providers who assist us in operating our business and providing services to customers.
For example, we use Shopify to power our online store, analytics providers to understand how visitors use our website, and marketing service providers to manage communications and advertising.
These service providers are contractually obligated to use the information only for the services they provide to us and are not permitted to use the information for their own direct marketing purposes.
You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Communication and Chat Features
If you choose to communicate with us through chat features or forms on the Site, please be aware that these communications may be monitored or recorded for customer service, quality assurance, and business improvement purposes.
By using these features, you consent to such monitoring and recording.
California Privacy Rights
Under applicable California privacy laws, California residents may have certain rights regarding their personal information, including the right to request access to personal information we hold about them, the right to request deletion of personal information, and the right to request information regarding categories of personal information disclosed to third parties for direct marketing purposes.
Heartland Commodities LLC does not sell or disclose personal information to third parties for their direct marketing purposes.
California residents may submit privacy-related requests by contacting us using the contact information below.
Do Not Sell or Share
We do not sell or share personal information with third parties for their independent marketing purposes.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you or otherwise to pursue our legitimate business interests.
Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Data security
We take reasonable measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. Payment information is processed through secure third-party payment processors and is not stored directly on our servers.
Changes
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@gonebroody.com or phone at (800) 407-2478.